I was recently in Sydney for a client meeting on the Westfield Sydney City project. Westfield’s office is on Castlereagh Street where many of the international fashion retailers are based.
I noticed that some of the new window displays on Castlereagh use LED lighting in an interesting way. Gucci have images of bags, shoes and accessories drawn in LED strip. There is some real product in the window as well but this is somewhat played down in comparison to the LED feature.
At Louis Vuitton, there is no product on display at all, just a very sexy window and of course some LED lights.
This is an interesting development. Traditionally, the window is the place where the goods for sale are displayed (hopefully) in the most favourable light. At the top end of town it would seem that the display of brand is starting to take precedence over product.
Louis Vuitton window
Gucci window
